Led the development of an authentic Emily in Paris creative direction for a Tier 1 Target retail program in collaboration with the show’s costume designer. The initiative translated the series’ distinctive Parisian fashion aesthetic into a commercially viable product strategy across multiple categories.

Created and presented a comprehensive webinar for key licensing partners, establishing the visual direction and product framework for the collection. Worked closely with partners to guide design development across apparel, accessories, home, and additional lifestyle categories, ensuring the assortment captured the elevated, fashion-forward identity of the brand while aligning with Target’s retail audience.